VPZ’s journey began in 2012, born from a personal mission to find a smoke-free alternative to traditional cigarettes. From a single store in Leith, Edinburgh, VPZ has expanded into one of the UK’s leading vape retailers with hundreds of stores nationwide.
As VPZ grew rapidly across the UK, they faced increasingly complex retail operations including stock management, multi-store consistency, customer engagement and promotion execution. To support this ambitious expansion and maintain operational control, VPZ needed an end-to-end retail platform that could centralise and streamline every aspect of their business.
Retail Computer Solutions worked closely with VPZ to deliver a fully integrated, future-proof retail platform that supports the full breadth of VPZ’s operations:
Enterprise-Wide POS Deployment
RCS implemented its Streetwise Point of Sale solution across all VPZ store tills, bringing a unified retail experience across every site.
Seamless Omni-Channel Commerce
RCS integrated VPZ’s in-store systems with their e-commerce website, enabling real-time connectivity between online and physical retail channels.
This integration supports web orders, click & collect, and ensures consistent pricing, stock visibility and customer experience across channels.
Advanced Stock and Warehouse Management
RCS now manages all stock across the business end-to-end, from central distribution through to store availability.
Accurate stock positions, automatic replenishment and demand-based ordering have dramatically improved inventory control and reduced manual workload.
Loyalty, Promotions and CRM
RCS handles all of VPZ’s customer loyalty incentives, including loyalty card programmes, targeted rewards and incentives.
We also manage complex promotional campaigns, ensuring they execute correctly both online and in store and deliver the right pricing to the right customers at the right time.
Endless Aisle Capabilities
With RCS’s endless aisle in-store offering, customers can browse and order products not physically on the shop floor, enhancing choice and boosting sales without additional inventory footprint.
With RCS at the core of their retail operations, VPZ now benefit from:
A single, scalable retail platform that supports growth into new locations.
Real-time visibility and control of stock across online, central warehouse and store channels.
A fully integrated loyalty and promotions engine that drives repeat business.
Unified commerce across in-store POS and online channels with click & collect and web order fulfilment.
Simplified management reporting and operational efficiencies.
This partnership has enabled VPZ to centralise their retail ecosystem, deliver a consistent customer experience, and support continued growth across the UK.
