In 2013 the use of mobile devices by shoppers to purchase items and compare prices filled many headlines however analysts predict that this trend will only grow in 2014. As such integrating a mobile marketing strategy into your business is important. Smart retailers will:

  • Analyse existing mobile data
  • capture new mobile data
  • understand customer mobile behaviours
  • predict customer interaction
  • encourage loyalty and brand engagement

Mobile Marketing in the Retail Industry

by Dynmark.
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