It doesn’t take market research or online surveys to know that reusable shopping bags are becoming more popular as people want to do their bit for the environment.

However, most supermarkets and shops play it safe when designing their bags so here are creative, and sometimes outrageous, designs for shopping bags that we’ve collected for inspiration.

Do you dare to be different?

Keep the bag clean

Just before we get onto the inspiration for new bag designs it’s worth noting that the University of Arizona and Loma Linda University discovered that 97% of shoppers don’t regularly, if ever, wash their reusable bags. This leads to a build up of bacteria that can be harmful.

You can read more about the research on the University of Arizona’s website.

Resuable Shopping Bag Inspiration

Keep Fit

This dumbbell shopping bag was created by Publicis for Fitness Company.


It’s all in the eyes

Max Factor hired Leo Burnett to design a striking eye bag for their False Lash Effect Mascara.



Japanese cosmetics

Wataru Yoshida created this mock shopping bag design for a Japanese cosmetic company.


There she blows

The Moby Book Bag is a design by Alex S Park for a Children’s book store called Moby Book.

moby-bag-sketch moby-book-bag


When the January sales get physical

Leo Burnett’s Portugal division designed this knuckle duster sale bag.


As you can see there is plenty of scope for a creative mind to strengthen your brand through designing an interesting shopping bag.

We’ve also been building a collection of inspiring shopping bags on Pinterest.

Over to you

Have you found any other shopping bag designs you thought we should have included?