Customer loyalty is very important in today’s retail because it helps to retain customers, get them back, have them spend more money and therefore increase your revenue. At the end of the day profit is why you run your business!
With RCS EPoS Systems you’re able to set up individual customer profiles where you can store their details and personal information.
If you wanted to you could issue your customer a ‘loyalty card’ and you can even set up credit limits for your customers. If you wanted to you could even set the system up to record 1 point every pound the customer spends, so every time that you run through a sale the system will calculate how many points the customer is eligible for and will record this in their file.

You can gain direct access to a customer’s personal account by scanning a card on the magnetic strip reader IF you’ve issued your customer a card, if not, you could gain access via a barcode.
For more information regarding Customer Loyalty Systems.