How to market your retail business. Including digital, social and offline techniques.
12 Great Loyalty Card Template Designs
Great design matters to your business, because design is part of how customers experience your brand; and according to Adriana Marin, a graphic designer at Shutterstock,
"People have [feelings] about your company based on the experiences that they have had with a brand," (Design for Small Businesses)
With that in mind we've built a collection of great loyalty card templates to use in your shop, restaurant or cafe. Because the main goal of a successful loyalty scheme is ...
The end goal of any customer loyalty program is to find a customer who loves your brand enough they repeatedly buy from you and share your business with others via word of mouth.
However, this might seem like a dark maze to you. One that isn't clear where to go. That's why the loyalty ladder helps you climb above the maze to see where you need to take your customer.
2014's Christmas adverts start this weekend! Here are the list of retailer's and their advert start date that we know about. (more…)
Get ready for Christmas
This article is here to provide you with great Christmas advice for retail. We've collected over 20 great articles from across a number of different websites.
So take a look below, click on a link and have a read.
It doesn’t take market research or online surveys to know that reusable shopping bags are becoming more popular as people want to do their bit for the environment.
However, most supermarkets and shops play it safe when designing their bags so here are creative, and sometimes outrageous, designs for shopping bags that we’ve collected for inspiration.
Do you dare to be different?
Keep the bag clean
Just before we get onto the inspiration for new bag designs it’s worth noting that the University of Arizona ...
The sign writer at Joe Dough Sandwhich Shop has a great sense of humour.
I’ve already written how to hide bad reviews online but on the flipside you can have a lot of fun by pointing them out and making light of the reviews. That’s exactly what Joe Dough Sandwhich Shop, a deli from New York, did when their meatball sandwich was slated by a citizen reviewer on Yelp. It's perhaps the funniest Yelp response I've ever seen.
Here’s a picture of the ...
In 2013 the use of mobile devices by shoppers to purchase items and compare prices filled many headlines however analysts predict that this trend will only grow in 2014. As such integrating a mobile marketing strategy into your business is important. Smart retailers will:
Analyse existing mobile data
capture new mobile data
understand customer mobile behaviours
predict customer interaction
encourage loyalty and brand engagement
Explore more infographics like this one on the web's largest information design community - Visually.
If all modern business wish to succeed it's important they then keep up with the high expectations of their clients when it comes down to expenditure and choice at the check-out. Long gone are the days when it was enough for employees to provide excellent customer service whilst processing their items. Times are changing and now people are looking for speed and efficiency when it comes down to shopping. Inventories have become much more complicated as many businesses are growing from ...
EPoS systems are design to maintain and record every single business transaction that is entered into it. If your business is using an old fashioned cash register you may find that it takes a lot of time and money to maintain it which means a person is usually hired to carry out this job. With traditional cash registers it also may be hard to maintain the inventory as it can become quite difficult to retrieve and sort old records.
EPoS systems have ...