Their business is an excellent example of the power of the Streetwise Retail Technology Solution in operation. Read on to discover more.

About Roys of Wroxham

Roys is an independent family owned company based in Wroxham near Norwich. They employ approximately 1,000 members of staff and operate 2 distribution centres that supply 14 retail outlets over 7 geographic sites. The Wroxham sites are all unique and have 7 individual retail businesses operating within a small geographic area.

Roys Operate in a truly mixed retail environment:-

  • Supermarkets
  • Convenience Stores
  • Department stores
  • DIY
  • Garden Centre
  • Toys & Stationery
  • Electrical
  • Fashion, Men’s and Ladies
  • Furnishings

Roys sell a broad variety of products including:

  • Ambient Chilled & Frozen Foods
  • Tobacco, Wines & Spirits
  • Newspapers & Magazines
  • Electrical, Sound & Vision
  • Household, China & Glass
  • Furniture
  • Gifts
  • DIY
  • Toiletries & Cosmetics
  • Dispensary
  • Photo & Optical
  • Ladies & Men’s Fashion
  • Footwear
  • Lingerie
  • Linens & Soft Furnishings
  • Children’s wear

Roys are a member of the food buying group NISA Today’s, in addition Roy’s are a member of the non-food buying group AIS.

The Retail Solution

Retail Computer Solutions (RCS) have supplied Roys with a total one stop solution which you can read more about further on. However the solution encompasses:

EPoS System

RCS have supplied Roy’s with a fully integrated Point of Sale system that operates throughout their Mixed Retail business. One of the main attributes of the RCS EPoS system is the ability to manage and report at product level and also at style colour, size level for fashion based products.

The installation of a VPN Network throughout the organisation ensures that all store locations are online at all times, sales data is updated onto the head office system, therefore providing merchandisers and management with up-to-date information across the whole business.

Hand Held Terminals (HHT’s) are used extensively in-store and in the warehouse for stock takes, PI counts, Price Checking, Goods Receipt, IBT Transfers, Order Entry and Shelf Edge Label Reprints.


The systems supplied by RCS operate in Microsoft Windows and utilise Microsoft SQL.

Stores have access to up-to-date product availability throughout the organisation via the VPN. RCS have installed EPoS systems in each of Roys locations; each EPoS system uses the RCS EPoS and Chip & Pin.

Head Office

Roys control their business centrally from their head office in Wroxham. They manage the business using Streetwise, RCS’s Central Merchandise Management and Warehouse Management Systems.

The central system manages 600,000 sku’s and processes up to 30,000 sales transactions per night. Retail outlets are replenished daily from Roys distribution centres.

The RCS epos system provides in depth functionality for both food and non-food retailing, including style, colour and size product management.

Warehouse Management

Streetwise Head Office is directly linked to the Warehouse Management system. Providing multiple warehouse(s) management together with optional voice picking and RF functions, the warehouse system is operational in many well know retailers including Boots the Chemist and Cool Trader (Iceland Group).