Last month I reported on the virtual subway store from Tesco. This month they’ve add more to their arsenal of innovation in the supermarket war.
Rather than taking snapshots of food while waiting for the subway you’ll soon be able to ‘walk’ around a virtual supermarket thanks to Facebook’s Oculus Rift. Figure Digital have released a concept video showing what this might look like.
However, Tesco are not only relying on these breakthroughs to bring its store of the future into reality. In ...
Imagine all of your grocery shopping can be done while waiting for the train or bus on your way to work. It would save you the long trips to the supermarket and waiting in queues at the checkout. Added to that, if you order before 13:00, it will be delivered for when you get home that evening.
This is the kind of supermarket experience Tesco wanted for busy South Korean customers at its HomePlus chain of stores.
The premise is simple, buy billboard ...