Posts Tagged: Showrooming

This study uncovers how retailers can beat Amazon

Amazon is winning the war in-store but through their showrooming study Parago have uncovered how retailers can beat Amazon; by matching e-tailer prices with rebates. “Sophisticated e-tailers are using dynamic pricing models, which are real-time price adjustments based on market demands, consumer behaviors, competitive insights and other data centric factors, coupled with the explosion of smartphones to steal customers while they are shopping in store.” (Dynaic Pricing Report, Parago, 2013) In other words, many shoppers visit a bricks-and-mortar store, view a product ... Read more