Understanding where your retail business is positioned in the marketplace and what prices you should charge can be quite a daunting task. Clare Rayner, The Retail Champion, has written 3 really great articles that form an ultimate guide to positioning your business and how to set your prices.
image by Brian Talbot
In her article “Price, Promotions and Positioning…” Clare talks about 4 key areas that determine your business’ position. The core principal is that each area can be either an “up ...