Posts Tagged: Augmented Reality

Tesco go further in their quest for a virtual store

Last month I reported on the virtual subway store from Tesco. This month they’ve add more to their arsenal of innovation in the supermarket war. Rather than taking snapshots of food while waiting for the subway you’ll soon be able to ‘walk’ around a virtual supermarket thanks to Facebook’s Oculus Rift. Figure Digital have released a concept video showing what this might look like. However, Tesco are not only relying on these breakthroughs to bring its store of the future into reality. In ... Read more