Omnichannel retail is about the way your business interacts with a customer’s shopping experience. From their initial research through to buying and after sales service.
For example, if a customer buys a product from your website and want to return it they may come into your store. In the old model of retail this would not be possible as they two channels might be completely different departments, or even companies.
But, in the internet powered world of today customers expect a seamless experience wherever they interact with your business.