Marketing

How to Use Point of Sale Data

An RCS point of sale system will collect a HUGE amount of data about your business, and this data can prove to be priceless when it comes down to making big business decisions that could benefit you and your profit margin - greatly! It's not really about how much data you can collect, it’s more about what questions can you answer with that type of data. Questions like 'Do you have enough stock on hand or on order based on your sales ... Read more

Second Screen Advertising

Did you know that with an EPoS system it’s possible to display advertisements on screen that faces your customers? Have you thought about getting paid by your supplier to advertise their products/services on your EPoS system? This is known as second screen advertising and is a great way of showing your customers what special offers you have whilst they are queuing up waiting to be served. This could lead to an increase in impulse buys ultimately leading to a more sales and an ... Read more
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